She had one rule
She believed that once a design went on a hoarding, it was no longer special. So she never repeated herself. Every piece she made was made for one woman, one moment, one story. If you had seen it before, it wasn't worth making.
She also believed something the industry never told women. That their lockers were full of sleeping wealth. That recycling what they already owned was smarter, more personal, and more meaningful than buying something new off a shelf. She was decades ahead of her time.
She called herself many things. A designer, a businesswoman, a mother. But what she actually was, was a custodian. Of craft, of sentiment, of the idea that jewellery should be lived in, not locked away.
Utsav Parasrampuria
Utsav leads design and client experience at Amarkosh. He trained at The Doon School, FLAME University, and Babson College in Boston where the focus was on solving problems, not following formulas. He brought that lens to jewellery and is a certified GIA Grader. His role is to understand what a woman actually wants to wear and then make it better than she imagined. He conducts every client consultation personally
Utkarsh Parasrampuria
Utkarsh oversees manufacturing and gemology at Amarkosh. He trained at The Doon School and Ohio State University, and holds a diamond grading qualification from IGI. He is the reason every stone that enters our studio is exactly what we say it is, and every piece that leaves meets the standard our mother set. He works behind the work which is where the quality actually lives.
